Monday Mess Haul - Zero-Party Data + Who’s Really Partying for the Metaverse - with Jivraj Karwa and Boaz Salik
In this episode of The Monday Mess Haul, we want to know what's going on. Specifically, we want to know:
- Does zero-party data provide any new insights that can't be derived from existing data categories like first-, second-, or third-party data?
- Should we consider it a subdivision of first-party data, or will it eventually become synonymous with first-party?
- How could zero-party data factor into scenarios like credit decisioning?
- Is the hype about the Metaverse coming from any real-world demand, or is it an act of self-justification by tech monopolies?
- If the COVID-19 pandemic made us live more online, do we think people only choose "life online" as an escape from bleak real-world conditions?
The Mess Haul features a more free-form conversational approach with multiple participants than our more interview-focused style. This format is designed to generate quick takes on a handful of recent topics, facilitating shorter, more opinionated discussion with a number of different perspectives. Each episode of The Mess Haul is recorded, edited, and released in the same day.
Today's guests: Jivraj Karwa, Boaz Salik
Background articles for this episode:
- Morning Brew - "Is Zero-Party Data a Real Thing?"
- WIRED - "Big Tech Needs to Stop Trying to Make Their Metaverse Happen"
- FischerJordan (via ABF Journal) - "Weighing the Pros and Cons of Web Presence Data in Credit Decisioning"